Personalized customer account page to reflect the essence of Couture Candy
Couture Candy, a leading online fashion retailer, sought to enhance its customer experience by revamping its customer account page. The requirements were to create a personalized and branded account page that reflected the company's identity and provided customers with easy access to crucial information such as order history, re-order options, contact features, recently viewed items, and custom fields.
Assessment and Planning
- Collaborative assessment of the current customer account page.
- Identification of key requirements and functionalities.
Customization and Branding
- Integration of brand colors, logos, and visual elements.
- Seamless integration of features: order history, re-order, "Contact Us," recently viewed items, and custom fields.
- Rigorous testing to ensure a smooth user experience.
Flits provided Couture Candy with a robust platform to customize and optimize their customer account page. The solution allowed for easy integration of essential features, providing a streamlined and user-friendly interface for customers.
Couture Candy's Account Page Optimization with Flits
Brand Consistency: Flits helped maintain a consistent brand identity across all customer touchpoints.
Customer Engagement: Facilitated easy access to key functionalities, encouraging customers to explore and engage more with the platform.
Data Collection: Customer account page captures valuable customer information through custom fields for improved marketing and personalized communication.
The implementation of Flits' Customer Account Page brought about significant improvements:
- Enhanced brand representation with a visually aligned account page.
- Improved accessibility for customers with streamlined functionalities.
- Personalized user experience with recently viewed items and custom fields.
- Improved the number of orders using credits by 133.33%.
- Increased the total amount of orders placed using credits by 9.98%.
Review by Couture candy
A personalised and customised customer account page can enhance the user experience of your customers. If you have similar requirements for your online store click on the button below.