There are an estimated 1,075,875 eCommerce stores out there, excluding online marketplace stores. Never has the need to stand out been more crucial to your online success.
But are you doing the same thing as all your competitors, or are you finding new ways to stand out? Let’s find out.
Why it’s getting harder to stand out
Shopify is a hugely popular eCommerce platform, thanks to its customizable theming, low prices, and extensive app marketplace. The only problem is, it can be difficult to stand out.
Online marketplaces like Amazon, Walmart, and eBay dominate the eCommerce playing field thanks to their fast shipping programs, extensive customer reviews, and low prices. If you don’t offer the same benefits, then you run the risk of online shoppers abandoning their cart as they head to these marketplaces.
eCommerce platforms empower businesses of any size to launch their own eCommerce website. You no longer stand out purely because you’ve built a good looking store with a memorable URL. Your competition is all around you, doing the same.
Low prices used to be the distinguishing feature of successful eCommerce businesses. But with repricing software readily available, low pricing is neither unique or financially sustainable.
7 Conversion factors to help your Shopify store stand out
To stand out, stop following the crowd and look at what your market wants. Let’s take a look at 7 common Shopify conversion factors and how you can supercharge these to boost sales.
1. Add product videography
Professional product photography can attract customer attention and display your product at various angles and in different uses. But with professional photography now used in eCommerce stores of all sizes, does it still stand out?
A great addition to product photographs are professional product videos. These can be used to engage shoppers with the product in action. For example, show how a dress falls when walking or how easily a knife cuts through a chocolate cake.
This in-depth interaction with the product helps to reduce the risks of buying online and increase the customer’s appetite for that particular product - leading to increased conversions.
2. Use customer reviews instead of advertising copy
Advertising on Google and social media is an effective way to attract new customers to your Shopify store. But as consumers get used to standard advertising copy, they get used to ignoring it as well.
Instead, use existing customer reviews about your products, brand, and service to convert buyers even before they’ve landed on your website. Reviews can demonstrate brand credibility, social proof, and your product in use, as well as giving you fun content to talk about.
3. Guarantee fast delivery
Fast shipping is a primary purchase driver, which is why many online sellers now offer speedy delivery options. Rather than simply offering fast shipping, have you tried guaranteeing it?
Guaranteeing deliveries by a certain date can help to stand out and improve conversions by:
- Expanding your potential audience to include last-minute shoppers
- Appealing to risk-averse customers who want their products by a specific date
- Demonstrating your trustworthiness by backing your promise with the offer of compensation
Tip: Deliverr’s 2-day delivery program for Shopify allows merchants to provide a $5 credit to buyers for late deliveries, financed by Deliverr.
4. Enhance customer accounts
Anyone who sells online knows how useful customer accounts are for streamlining payments using saved information. But that isn’t all they’re good for.
Make your customer account stand out and streamline the whole purchasing journey by incorporating a profile, store credits, wishlist, reorder options, recently viewed products, and even the customer’s delivery address.
By holding these details in one place, you make converting easy and memorable for the right reasons.
5. Show your shipping promise with banners
Unclear shipping costs are one of the top reasons for cart abandonment, and, accordingly, many Shopify sellers include a clear delivery page detailing shipping speeds and costs.
You can take this a step further and keep your shipping transparent with a site-wide banner. Use branded fast shipping banners and countdown timers to entice shoppers visually.
Tip: Learn how TushBaby got a 30% lift in sales with 2-day delivery.
6. Ditch the back-in-stock notifications
Many stores allow users to enter their email address to receive notification of when a certain product is back in stock. Instead of needing back-in-stock notifications, ensure you don’t sell out.
Selling out of an item increases the risk that a shopper will head to your competitor. To prevent selling out in the first place, unify your eCommerce fulfillment and use inventory management software to stay on top of your stock levels and receive low stock alerts in time to replenish your SKUs.
7. Start selling multi-channel
Selling on Shopify is a great way to avoid marketplace fees, build direct customer relationships, and boost brand awareness. But selling on Shopify isn’t the only way to increase your Shopify conversions.
Multi-channel selling is a great way to meet new customers on their chosen platform to later redirect their repeat purchases to your Shopify store. And, by taking advantage of marketplace fast shipping programs, you can demonstrate your outstanding customer service and ability to meet deadlines.
Drive conversions on your Shopify store by offering ‘the same but better’ as your online competitors through these simple online selling hacks. Happy converting!
About the Author
This is a guest post from Rachel Go, who handles content and partnerships at Deliverr. Deliverr provides fast and affordable fulfillment for your Shopify, Walmart, Amazon, and eBay stores, helping to boost sales through programs like 2-day delivery for Shopify, Walmart 2-day delivery, Seller Fulfilled Prime, and eBay Fast n’ Free.
Deliverr’s FBA-like multi-channel fulfillment comes with clear pricing, easy on-boarding and a hassle free experience so you can focus on growing your eCommerce business.